About Us

Erised is not just a fashion brand; it’s a reflection of your deepest desires brought to life. Inspired by the legendary Mirror of Erised, which reveals one’s true heart’s desire, our brand is all about expressing what’s within—whether it’s fun, color, love, or a bold sense of individuality.

From a young age, I knew I wanted to create something that resonated deeply with who I am—a brand that would allow people to express themselves boldly and authentically. That dream became Erised, a label where every piece is more than just clothing; it’s a unique work of art that reflects the joy, vibrancy, and love we carry in our hearts.

At Erised, we believe in the power of individuality and the beauty of imperfection. Our mission is to create wearable art that transcends trends and stands the test of time. We aim to fill the gap in the menswear market, offering bold colors and innovative designs that encourage men to embrace their creativity, have fun with fashion, and express the love and joy they feel inside.

Our vision goes beyond just clothing. We aim to build a global community of individuals who value artistry, craftsmanship, and authenticity. We’re here to challenge norms, break boundaries, and create fashion that’s as vibrant and dynamic as the people who wear it.

What sets Erised apart is our unwavering commitment to craftsmanship and quality. Each piece in our collection is handcrafted by skilled artisans, with no compromise on detail or excellence. We reject the fast fashion model, choosing instead to focus on creating garments that are thoughtfully designed and meticulously made.

Our hand-marbled pieces are crafted using techniques you won’t find anywhere else in the world. Every swirl of color is unique, making each garment a one-of-a-kind masterpiece. Our light-reactive collection is another example of our innovative spirit, blending art and science to create fabrics that change color in different lighting conditions—perfectly capturing the ever-changing nature of art, life, and love.

Erised’s collections are inspired by the world around us, drawing from the beauty of nature, the richness of cultural heritage, and the vibrant emotions that color our lives. Each piece tells a story—whether it’s the joy and warmth of a sunset captured in our marbled shirts or the dynamic interplay of light and shadow in our reactive fabrics.

Our designs are for those who are not afraid to stand out, who see fashion as a canvas for self-expression. We create for the innovators, the dreamers, and the lovers who see the world in full color.

We believe in the beauty of craftsmanship and the importance of sustainability. Every Erised garment is made with care and intention, using materials that are both authentic and innovative. By focusing on handcraftsmanship and rejecting mass production, we’re able to minimize waste and create clothing that’s built to last.

We are committed to preserving the art of hand-making, celebrating the imperfections that come with it, and ensuring that each piece of clothing we create has a story worth telling.

Erised is more than just a brand—it’s a community. We are proud to create clothing for individuals who value art, who appreciate the beauty of the handmade, and who aren’t afraid to express their true selves. Our customers are our greatest inspiration, and we are dedicated to continuing to create pieces that resonate with them.

As we look to the future, our goal is to bring Erised to every city in India and eventually to fashion-forward communities around the globe. We are constantly exploring new ideas, pushing the boundaries of what fashion can be, and creating collections that inspire and empower.

Join us on this journey, and discover the world of Erised—where fashion meets art, and every piece is a reflection of your heart’s deepest desires.

Visit Erised at our studio:
Erised, 202. Milinda Manor, RNT Marg, Indore, M.P 452001

Zainab, the creative force behind Erised, wears multiple hats as the founder, designer, and the driving force behind every aspect of our brand. Her dedication to the craft and commitment to excellence are the cornerstones of Erised's philosophy.

To experience the unique world of Erised, connect with us:

- Phone: +91-7987506880
- Email: Mail.erised@gmail.com

Join us in our journey as we transcend boundaries and transform fashion into an art form.

Erised - Wearable art Born from the soul.